about us

pine — blending natural elegance with contemporary style.

  • Woman in Gray Long Sleeve Shirt Sitting on Chair
  • Woman in Gray Long Sleeve Shirt Holding White and Black Electric Sewing Machine
  • Woman in Black Long Sleeve Shirt Holding White Paper
  • Woman Adjusting White Sweater of Another Woman

Pine's story started with Emily Carter's vision of fashion brand that embodies the serene beauty of nature and the chic flair of modern design.

Growing up surrounded by Vancouver's lush landscapes and vibrant urban culture, Emily was inspired to create Pine as a reflection of her love for the environment and her passion for fashion. With a background in sustainable design and a keen eye for detail, she embarked on a journey to craft clothing that not only looks good but feels good, too. Each piece from Pine is thoughtfully designed to blend seamlessly into your lifestyle, offering comfort, style, and a touch of natural elegance.

Since its inception, Pine has remained committed to its core values of sustainability, quality, and authenticity. What started as a small project in Emily’s apartment has grown into a beloved local brand, known for its unique pieces that resonate with the natural beauty of Vancouver. We pride ourselves on using eco-friendly materials and ethical manufacturing practices, ensuring that every garment you wear is as gentle on the planet as it is on your skin.

At Pine, we believe that fashion should be an expression of individuality and a celebration of nature’s simplicity, and we’re excited to share our journey with you. Join us in embracing a fresh, effortless style that feels like a breath of fresh air—because with Pine, you’re always in your element.